"Mair" [Mare] Meaning: More
Open Digital Call: Ulster-Scots Broadcast Fund
23 March 2026
The Northern Ireland Screen Ulster-Scots Broadcast Fund (USBF) has launched a new Open Digital Call for 2026–27, inviting production companies to produce innovative digital content rooted in Ulster-Scots culture, heritage and language.
The call aims to encourage creative and innovative approaches to storytelling that can reach new audiences through digital platforms. Proposals are welcomed across all genres, offering opportunities for producers to explore fresh formats and ideas that showcase Ulster-Scots stories in engaging ways.
Production companies with a strong concept and proven route-to-market should contact USBF Manager Heidi McAlpin at heidi@northernirelandscreen.co.uk to discuss their proposal. Projects should demonstrate a clear connection to Ulster-Scots culture, heritage and/or language while embracing the opportunities presented by digital-first distribution.
As the call focuses on digital content rather than traditional broadcast, budgets should reflect the smaller scale of online production. The USBF can contribute up to 75% of the overall budget, with the remaining funding provided by the production company and partner organisations either as cash investment or ‘in kind’ contributions.
Unlike traditional broadcast funding rounds, broadcaster support is not required for this Open Digital Call. However, as previously mentioned, applicants must demonstrate a confirmed route-to-market. This could include collaborating with an organisation or individual who can distribute and promote the project online through a social media marketing strategy. Alternatively, projects such as short films may outline plans for screenings at local, national or international film festivals.
All funding awards remain subject to available USBF budget and approval by the USBF Committee. The fund also reserves the right to close the Open Digital Call at any point during the 2026–27 financial year.
For further information on eligibility and application requirements, producers are encouraged to consult the USBF Guidelines. The guidelines can be found by clicking on the below text: