Ulster Scots Agency Event (Cookstown) Marketing...

18 May 2016, The Royal Hotel, Coagh Street, Cookstown, BT80 8NG

Runs to 18 May 2016

The Ulster Scots Agency is partnering with the audience development agency for Northern Ireland Audiences NI to provide training for Ulster Scots community and voluntary groups.

Cost:      Free
Venue:   The Royal Hotel, Coagh Street, Cookstown, BT80 8NG
Date:      Wednesday 18th May 2016
Time:     Registration - 6pm (until approximately 8.30pm)

The training will include

·         What is marketing?

·         Tools you can use to market in future

·         How to measure marketing successes

·         What is audience development?

·         How can you do it?

·         When should you do it?

·         How can you measure it?

Audience Development plans are becoming an essential part of any grant process with grant organisations requesting one to be submitted at the time of application.

Audience development is based on the same principles as marketing, but it is about increasing the range of audiences not just increasing the numbers of attendees. By understanding and knowing your existing and potential audience, you can develop a relationship with them and communicate more effectively with them.  This training session will cover what you need to include in your audience development plan to satisfy the funder. 

Why should you attend the training?

If you want others to know about the work you are doing, and if you want people to take part in or attend your activity, then marketing and audience development will be important.

This training session will cover everything you need to know about marketing your project or event to the public, how to develop your project or event to appeal to a wider audience and how to provide an audience development plan that will satisfy the funder.

Should you wish to attend this free session please contact:

Emma McKeown – 028 9043 6480
projects@audiencesni.com